ECOMMERCE SEO

Visible across your whole catalogue.

Category and product pages built to rank at scale, with the structure and content a large catalogue needs.

Get your audit

Built for large catalogues

Category-led growth

Faceted navigation

Revenue-first

Monthly reporting

WHAT YOU GET

What the work delivers

A full catalogue audit

Every category, filter and product page crawled, with index bloat and wasted crawl budget mapped.

Category pages that capture demand

The pages where buyers with intent land, structured and written to rank for the terms that sell.

Product page templates

One template per product type, applied across the whole catalogue.

Rules for faceted navigation

Clear indexation rules: filter combinations with real demand stay open, the rest stay out of the index.

A content plan beyond the catalogue

Buying guides and topics mapped to the categories they support.

Revenue-linked reporting

Movement measured in orders and revenue, alongside traffic and rankings.

SCOPE

Five areas of eCommerce SEO

Catalogue structure

Categories, subcategories and filters organised so each level targets its own search demand.

Category pages

Headings, copy, filters and internal links aligned to the terms each category should rank for.

Product pages

Unique descriptions at scale, structured data, images and internal linking.

Technical SEO at scale

Crawl budget, indexation rules for filters, pagination, site speed and duplicate control.

Content beyond the catalogue

Guides and topic clusters that build topical authority around your range.

OUR METHOD

A catalogue works as a system

A large catalogue rewards rules over one-off fixes. We set the structure, the templates and the indexation logic once, then apply them across thousands of pages.

Supporting content around the catalogue builds the authority that makes those pages rank. The same system holds as the range grows and carries into new countries and languages.

Ilya Moskovoy
Founder & CEO, impromo

Let's talk

Ilya Moskovoy, Founder and CEO of impromo

WHY IMPROMO

Why online stores trust impromo with SEO

01

Built for scale

Templates and rules keep thousands of pages consistent as products come and go.

02

Measured in revenue

Orders and revenue sit at the top of every report, with traffic and rankings underneath.

03

Ready for new markets

The same structure carries into new countries, with demand research in 15+ languages.

eCommerce SEO pays off when:

Your catalogue runs into thousands of pages

Category pages carry most of your commercial demand

Product descriptions repeat across similar items

Filters create pages faster than you can manage them

You sell in several countries or languages

Organic revenue is the number you report on

INSIDE THE PROCESS

How the work runs

Catalogue and technical audit

2 to 3 weeks

A crawl of the full catalogue opens the work.
Category demand and competitor structure are mapped alongside it.
You see which levels of the catalogue are underused.

Structure and roadmap

1 to 2 weeks

Category architecture and indexation rules are set.
Templates cover product pages across the catalogue.
Priorities follow the revenue potential of each level.

Rollout

ongoing, month by month

Category pages go live in batches.
Product content follows through the templates.
Supporting content builds authority around the catalogue.

Measure and expand

monthly

Orders and revenue are measured against the forecast.
Investment moves to the categories that convert.
New markets and languages open from the same structure.

Let's look at your catalogue

Share your store and your main categories. We'll show you where your organic revenue can grow.

FAQ

Questions, answered

Where does most eCommerce organic traffic come from?

Mostly from category and subcategory pages. They match how buyers search when they compare options before choosing one product.

How do you optimise thousands of pages at once?

Through templates and rules applied across the catalogue, so structure, markup and internal linking stay consistent as the range changes.

How do you handle faceted navigation / filter pages?

Filters get explicit indexation rules. Combinations with real search demand stay open. The rest stay out of the index and out of your crawl budget.

Who writes the product and category content?

We set the templates, structure and requirements, and we can write the content or hand a brief to your team. Both models work.

What happens with out-of-stock or discontinued products?

Each case follows a set rule: temporary gaps keep the page live, discontinued items redirect to the closest match or category. Rankings and links stay in place.

Which platforms do you work with?

Shopify, WooCommerce, Magento and custom builds. The principles stay the same, and the implementation adapts to the platform.

How soon do results show?

Technical and structural gains often appear within the first months. Category authority compounds over a longer horizon.

Can the same approach scale into new countries?

Yes. The same structure carries into new countries and languages, with demand research done for each market.

Still have questions?

Share your website and a few details. We'll take a look and get back to you with a clear idea of where we can help.

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