AI SEARCH

Be the brand AI recommends.

Clear entity data, quotable content and trusted citations, so ChatGPT, Gemini and AI Overviews name your brand. In every market you sell in.

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Entity-first

ChatGPT, Gemini, Perplexity

15+ languages

Per-market tracking

Monthly reporting

WHAT THIS IS

GEO and AEO in plain terms

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) share one goal: getting your brand into the answer itself. GEO targets the assistants that generate recommendations, such as ChatGPT, Gemini and Perplexity. AEO targets the answer features built into search, such as Google AI Overviews.

These systems pick brands on three signals: how well they understand you, how easily they can extract your content, and how many trusted sources mention you. All three vary by language and market. Ask a question in German and one brand is named. Ask it in Thai and another one is.

THE FOUR LAYERS

Four layers of AI visibility

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Entity clarity

A consistent, verifiable picture of your brand, products and expertise across the sources AI systems learn from.

Extractable content

Direct answers, clean markup and pages an AI system can quote with confidence.

Trusted citations

Third-party mentions, reviews and references that AI systems treat as validation.

Local coverage

All three layers built separately for each market, because AI answers differ by language and country.

WHAT YOU GET

What the work delivers

An AI visibility audit

Where your brand appears today across ChatGPT, Gemini, Perplexity and AI Overviews, and which competitors are named alongside you.

A prompt set for each market

The questions your buyers ask, tracked in every target language.

A prioritised roadmap

Every gap ranked by impact and effort, with the fixes and the order to run them.

Entity and schema setup

Markup in place and brand facts aligned across your site and profiles.

Content built for extraction

Your key pages rewritten so AI systems can quote them directly.

Monthly citation reporting

How often AI systems mention and cite you, by platform and by market.

SCOPE

Five areas of AI visibility work

Entity and brand data

Organisation and product schema, sameAs links, Knowledge Panel data and consistent facts across the public sources AI systems read.

Content restructuring

Direct-answer formats, FAQ content, comparison pages and commercial pages restructured for clean extraction.

Technical access

AI crawler access, JavaScript rendering, page speed and canonical tags.

Citations and digital PR

Expert commentary, industry mentions, review presence and placements in the sources AI systems cite.

Markets and languages

Prompt research and answer tracking in each target language, with local sources built for each market.

OUR METHOD

Built on what search already rewards

AI answers are a new surface, and they reward what search has always rewarded: a brand that is easy to understand, content that is easy to quote, and independent sources that agree.

So the work starts with the fundamentals and adds what AI systems need on top: structured entity data, extractable answers and citations in the sources they trust. We have built that across 20+ countries and 15+ languages.

Ilya Moskovoy
Founder & CEO, impromo

Let's talk

WHY IMPROMO

Why brands trust impromo with AI visibility

01

Built market by market

AI answers differ by language and country. Each market is tracked and built separately, in 15+ languages.

02

Grounded in 17 years of SEO

GEO rests on the same foundations as search, so your rankings and your AI visibility grow from one piece of work.

03

Measured every month

A fixed prompt set, a clear baseline and monthly citation data. Progress shows up in numbers.

AI visibility pays off when:

Your buyers research purchases with AI assistants

Your category has clear comparison questions

You sell in several countries or languages

Your brand is established and needs to be described accurately

Competitors already appear in AI answers for your category

Your content is strong and ready to be quoted

INSIDE THE PROCESS

How the work runs

AI visibility audit

1 week

Your buyers' questions are run across the main AI platforms.
Each one is tested in every target language.
You see where you appear today and who is named alongside you.

Roadmap

1 to 2 weeks

Findings become a roadmap ranked by impact and effort.
Entity, content and citation work each get their own track.
Priorities are set per market, starting with the biggest opportunity.

Implementation

ongoing, month by month

Entity data and schema go in first.
Content is restructured for extraction next.
Citations build month by month.

Tracking and expansion

monthly

Citations are tracked per platform and per market.
Reports show movement against the baseline.
New markets and languages join the prompt set as you expand.

Find out what AI says about your brand

Share your brand and your main markets. We'll show you how AI systems describe you today, and what it takes to change that.

FAQ

Questions, answered

What is the difference between GEO and AEO?

GEO targets the assistants that generate recommendations, such as ChatGPT, Gemini and Perplexity. AEO targets the answer features built into search, such as Google AI Overviews. The underlying work overlaps, so we run both together.

How does GEO relate to traditional SEO?

GEO builds on SEO. Rankings, site structure and trusted links remain the foundation AI systems draw on. GEO adds entity data, extractable content and citation work on top, so both grow from the same effort.

How is AI visibility measured?

By asking the questions your buyers ask. A fixed set of prompts runs across each platform and each target language. We record how often your brand is mentioned and cited, and report the movement every month.

How long until results show?

Entity and structural work often shows within the first couple of months. Citation strength builds over a longer horizon, and it compounds.

Does AI visibility actually drive revenue?

AI assistants increasingly shape the shortlist before a buyer visits any site. Being named there puts you on that shortlist. We track referral traffic and leads from AI platforms alongside mentions, so the link to revenue stays visible.

Does this work in languages other than English?

Yes, and that is where most of the opportunity sits. AI answers draw on sources in each language, so a brand strong in English can be missing in German. We work per language and per market.

What does the monthly report include?

A monthly report on mention and citation frequency by platform and by market, measured against your opening baseline, with the work done and next month's priorities.

Still have questions?

Share your website and a few details. We'll take a look and get back to you with a clear idea of where we can help.

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