SEO AUDIT

A technical SEO audit that becomes your roadmap.

We audit your site by hand and deliver a prioritised plan: which issues cost you rankings and revenue, how hard each is to fix, and what to do first.

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Hand-audited
Hundreds of factors
Prioritised by impact
Dev-ready fixes
Walkthrough included
GLOBAL REACH

Trusted by clients in 20+ countries

WHAT YOU GET

What the audit delivers

A full crawl report

Every URL checked for crawlability, indexation, status codes and duplicates.

A prioritised issue list

Each finding ranked by impact on rankings and revenue, and by effort to fix.

Dev-ready tickets

Clear specifications your developers can pick up and ship.

Speed and Core Web Vitals review

Load time, rendering and mobile performance, page type by page type.

An indexation strategy

Which pages belong in the index, which stay out, and how to get there.

A walkthrough call

We take your team through the findings and agree the order of work.

What a full audit covers

Technical health

Full website crawl, indexation strategy, crawl budget optimisation, log-file analysis, site speed, robots.txt, XML sitemaps, redirects and mobile.

Code and structure

Code optimisation, site architecture analysis, information architecture audit, internal linking and structured data.

Content

Titles and meta descriptions, duplicate content, keyword cannibalisation, thin pages and image alt text.

Links

A full backlink profile review, with any links that put your domain at risk flagged for action.

Local (when relevant)

NAP consistency, Google Business Profile and local structured data.
OUR METHOD

A systematised process, start to finish

Every audit runs on the same enterprise-grade toolset we use on international campaigns, from full-site crawling to speed, content and structured data analysis.

The tools do the scanning. Our specialists do the thinking: they trace each issue to its cause and rank it by what it costs the business.

Ilya Moskovoy
Founder & CEO, impromo
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WHY IMPROMO

Why companies trust impromo with their audit

Checked by hand

Hundreds of factors reviewed by specialists, with every site treated as unique.

Built for action

Findings arrive ranked and specified, so your developers know exactly where to start.

A path beyond the audit

The audit opens straight into implementation and ongoing SEO when you are ready.

An audit pays off when:

Rankings or traffic have dropped and the cause is unclear
You are planning a redesign or a migration
New content stops reaching the index
Your site has grown through several teams or platforms
You are about to invest in SEO and want a clear starting point
You are entering a new market
INSIDE THE PROCESS

How the audit works

Discovery and access

1 to 2 days

1

We align on your goals and target markets, then set up access to your analytics and Search Console.

2
In-depth manual audit

1 to 2 weeks

Specialists work through hundreds of factors across technical, on-page, content and links.

Prioritised roadmap

2 to 3 days

3

Every finding is ranked by impact and effort, with clear fixes and the order to tackle them.

Walkthrough and support

ongoing

4

We walk your team through the plan and stay on hand as it is implemented.

Get your technical audit

Tell us about your site. We'll scope the audit and confirm what it covers and what you'll receive.

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Proof in practice

Audits that move the numbers

VPN service

A VPN brand came to us with stalled visibility. Our technical audit and the fixes that followed lifted clicks and impressions within 28 days.

Topic
VPN / SaaS
Service
Technical SEO audit
Goal
Recover visibility
View all case studies
FAQ

Questions, answered

What is a technical SEO audit?

An in-depth, manual review of everything that affects how search engines crawl, understand and rank your site, delivered as a prioritised action plan.

What do we receive at the end of the audit?

A clear roadmap: every issue found, ranked by impact and effort, with step-by-step fixes your team or ours can implement.

Can you also implement the fixes?

Yes. The audit is the starting point. From there we can take it straight into implementation and ongoing SEO.

How long does the audit take?

Most audits are delivered within two to three weeks, depending on site size and complexity.

How is this different from an automated audit tool?

A specialist reviews your site by hand, finds the real causes behind each issue, and ranks them by business impact, so you know exactly what to fix first.

Should we audit before a redesign or migration?

Yes, ideally. An audit before launch maps what currently ranks, so redirects and structure carry your visibility across to the new site.

How often should a site be audited?

Once a year for most sites, and before any redesign, migration or move into a new market.