It’s crucial to have a home remodeler marketing strategy that meets your clients right where they are. These days, that’s usually online.

The days of clients using the yellow pages to find a remodeling business are long gone, and using the internet as a primary resource is here to stay. To stay in front of a maximum number of potential leads, you need a solid online marketing plan.

Consumers rely on reviews and word-of-mouth to make expensive buying decisions more than ever before. That’s why maintaining a strong relationship with your past and present clients is vital for your business.  Not only is it more likely they will leave a positive review on websites like Yelp and Google, but they also will be more inclined to recommend you to friends and family.

New Ways to Engage Potential Clients

Instead of hiring a remodeling contractor to take care of the entire process from beginning to end, many homeowners now choose to take a more hands-on approach to the remodeling process. Blogs and websites like Pinterest make it easy to get ideas for the design of a new kitchen or bathroom.

The good news? There are more ways than ever to get your business in front of potential customers, and some of them are inexpensive or even free!

Here are some of the best home remodeler marketing strategies in 2020. Each and every one is easy to adapt to any remodeling business and will produce not only new leads but also strong client relationships.

Basic Marketing Strategy

A potential remodeling client typically goes through four stages as they decide to make a purchase—awareness, consideration, purchase, and the loyalty loop. Let’s see how you can guide your potential customers through each of those four stages by using marketing strategies.

As you figure out your strategy, you’ll want to follow these seven steps:

Set Specific Goals

Before making any decisions about budget, marketing channels, or anything else, clearly define your objectives and goals. Having a solid goal in mind makes it easier to make other choices since you know exactly what you’re trying to achieve.

A good goal is something specific. Simply saying, “I want to get more sales over the next six months” isn’t clear enough, but saying, “I want to increase our sales by 7% each month” is effective.

A clearly defined goal sets you up for success because it gives you the blueprint for turning marketing strategies into results. Instead of just trying things to see if they will work, you can put your time and money into taking specific actions to get closer to your goals. Without a clear goal to work toward, though, your marketing plan is likely to fail due to a lack of direction.

Stand Out from the Competition

As your potential customers use the internet to find a remodeling contractor, they’re bombarded with images and words from countless other businesses. It can all get overwhelming, especially when there seem to be no clear differences from one remodeler to another.

Make it easier for your potential clients and find a way to stand out from the competition. Maybe you specialize in remodels on a budget or luxury remodeling. Perhaps you use locally-sourced materials, or also offer interior design services.

Not only does a clearly-defined specialty make it easy for your potential customers to see at a glance what you’re all about, but it also inspires trust because they can see that you’ve done the work to excel in your niche. Whatever it is, make sure that people can easily see and understand your specialty on your website and any promotional materials.

Find Your Target Audience

Now that you know your specialty, it’s time to figure out your target audience. Who has the budget, taste, and interests that would lead them to choose your business? What demographic has historically created loyal customers?

After you’ve figured out your ideal client, figure out where they hang out online. Do some research to find out how they use popular resources like blogs, social media, and more and see how that overlaps with your ideal client’s demographic.

Wherever your ideal client spends a lot of their time is where your marketing strategy should focus. For example, if your ideal client is older homeowners, it would make more sense to focus on Listserv and online reviews rather than a younger-skewing platform like Pinterest.

Regardless of your target audience, you should use reliable tactics like a mailing list and a blog—we’ll talk more about those in a moment.

Create a Multi-Channel Strategy

You’ve pinpointed the online platforms your ideal customers are most likely to use. Now it’s time to take this knowledge and create a strategy. This is where you can get creative and use a variety of tactics to ensure that your message is reaching as many people as possible.

Make sure that this strategy engages potential customers at each of the four stages of a purchase—awareness, consideration, purchase, and the loyalty loop. We’ll discuss specific ways that different types of remodeling businesses can incorporate each of the four stages later in this guide.

Email, Facebook, Pinterest, and online reviews are some of the more popular choices, and for good reason, but consider thinking a little further outside the box.

Maybe you could offer services at a reduced cost to a local blogger or vlogger in exchange for a blog post or video on their platform. Neighborhood groups like Nextdoor and Listserv are trusted sources of information for many older homeowners, so perhaps a simple ad campaign could be leveraged to your benefit.

Use SEO Effectively

As you put your marketing strategy into action, be sure that you are using Search Engine Optimization, or SEO, to your full advantage. The basic concept behind SEO is simple—it uses keywords laced throughout your web presence to increase your chances of appearing in search results.

SEO is not a quick fix, but it shows substantial results over time. Typically, it takes about three months after optimizing your website to see a noticeable difference in site traffic. Truly significant changes usually don’t happen for six to twelve months, but when they do, they tend to last.

Here are a few quick ways to improve SEO in your web presence:

• Check that keywords like “remodeling services,” and “best remodeling in [name of location]” appear throughout your website.
• Add a blog with well-written, keyword-rich articles about relevant topics that are released on a consistent schedule.
• Make sure your website has a secure connection—the address should say HTTP instead of HTTPS.
• Use social media such as Facebook, Pinterest, or Instagram to link back to your website.

These simple steps are enough to get you started, but to get the best SEO results, you should hire an expert. Studies have shown that leads gained from SEO marketing typically have a 14.6% close rate, while the rate for print ads is only 1.7%. These numbers clearly show that investing in SEO is a worthwhile investment.

Make Your Website User-Friendly

As you optimize your website to get the best SEO results, ensure that it runs smoothly in every other area as well. You want to make the best possible first impression on any potential client who lands on your site, and you have about .5 seconds to make that happen.

First, your website needs a professional, modern design that is simple and efficient. It also needs to load quickly and smoothly, as the standard web page load time is less than three seconds. Any longer than that will have your prospective client clicking away in frustration.

Mobile Optimization

Your website also needs to be optimized for mobile, since in our fast-paced world, many homeowners will be accessing your site from their phone or other mobile devices. If you want them to stay, you’ll need to make sure the experience is pleasant.

To optimize your website for mobile, ensure that the text and buttons are big enough to see and tap easily, the design is aesthetically pleasing, and any essential features work smoothly. Google ranks mobile-optimized sites more favorably, and around 57% of web users won’t suggest a website without mobile features to their friends.

A good website is one of the most critical parts of your marketing strategy. Around 75% of people judge a business by its website, and if your site appears outdated or difficult to use, you’ll lose potential sales. Hiring a web designer might be a worthwhile investment, and you’ll also want to either outsource regular upkeep or learn to do it yourself.

Measure and Collect Data

As you put your marketing plan into practice, it’s important to make sure that it’s performing as effectively as possible. To do this, keep track of data such as open rates on emails, visits to your website, and new followers per week on social media.

Data collection and measurement are every bit as valuable as any other stage of your marketing strategy. If a particular plan isn’t producing good results, you’ll know immediately instead of wasting more time and money on something that won’t work. Additionally, you’ll be able to tweak the details of parts of your strategy that are effective and improve them even more.

Going Niche

Now that you have the basics of remodeler marketing, let’s get a little more specific—specifically by niche. Believe it or not, there are differences in a good marketing strategy between, say, kitchen remodelers, and bathroom remodelers even. Let’s take a look!

Home Remodeling Marketing

If you have a home remodeling business, you’re in the business of making things look good. Therefore, visuals should be a key part of your marketing strategy. This can take the form of photographs and videos and can be used across any platform you might choose to use.

Pictures Are Worth 1,00 Words

To show off your work to prospective clients, make sure to document remodeling projects with photographs whenever possible. Quick snapshots on your phone aren’t good enough to hold the attention of a prospective client or rank well on Google, however. If you have the skills, take your own pictures with a DSLR camera, or hire a freelancer or photography business to do the work for you.

Once you have stunning photographs that show off your abilities in their best light, it’s time to make them work for you. One excellent option is creating a blog post that tells the story of the remodeling process or a technique or product you used through words and pictures.

You could also do a “Before and After” blog series. Everyone loves a good transformation, and it’s a great way to help potential clients imagine how their remodeling project might turn out.

Captivating Videos

To make these ideas even more dynamic, try recording a brief video on one of the aforementioned topics or a client testimonial. Again, since your goal is eye-catching visuals, this is a task that might be worth outsourcing to a freelance videographer or other professional.

If you have the budget and would like to appeal to an upscale or younger audience, a YouTube channel could be a good way to tell your story to prospective clients in an unforgettable way. To get the most out of your videos, publish an SEO written version on your blog for increased search engine traffic. Make sure to embed the video in the article!

Increased Reach Through Emails and Social Media

To maximize the potential of your photos, videos, and articles, make sure that you’re sharing them through social media and linking back to your website. Pinterest is a great choice for this because it has a wide reach and appeals to people who want a hands-on approach to remodeling and designing their homes.

For example, you could share a photo of your latest home remodel on Pinterest, add a keyword-rich caption, and link it back to the original article on your website. Now a prospective client browsing home design ideas on Pinterest can find your pin, follow the link to your website, and contact you for more information. Additionally, it helps establish your credibility as a business with an excellent eye for design.

You can also share your latest articles through your email list. Since the people who sign up for your mailing list are most likely to convert into actual sales, it’s important to nurture that relationship.

Appearances Matter

As a home remodeler, you want to let your potential clients know that your business takes visuals seriously. This includes your logo and branding! They should be consistent across your web presence, business cards, marketing materials, and anything else that might be seen by prospective customers.

Good branding captures the essence of your business and doesn’t just stop at the actual logo’s design. It also includes colors, aesthetics, and even the style of your photography and videos. You can include aspects of your branding everywhere, such as the colors of the pins you select for your interest boards.

With this in mind, if you choose to run print ads or make yard signs, make sure they match your logo and branding in color and aesthetics. A poorly-designed ad or sign can damage your business’s reputation, especially when you specialize in a visual field.

Kitchen Remodeling Marketing

If you have a kitchen remodeling business, you’ll have a few specific concerns to address when it comes to your marketing strategy. Not only are you selling visually pleasing kitchen interiors, but you’ll also need to market less exciting things like cabinets and appliances effectively.

Create a Visual Showroom

As our world becomes more and more digital, people appreciate the convenience of online planning. A great way to facilitate this is by creating a virtual showroom.

Videos showing 360-views of sample kitchen plans can be uploaded to your website. Be sure to show off exciting and convenient features like built-in storage or innovative appliances.

Every time you receive new products, update the virtual showroom, and send out an email notification to your mailing list. Be sure to locally SEO-optimize the virtual showroom’s page on your website to zero in on potential clients who live in your area.

Use Local SEO

Since you’re marketing your kitchen remodeling business to homeowners in a specific geographic area, local SEO is vital. As the name suggests, local SEO ensures that your website shows up in search results for your town, city, or region.

Your goal is to end up high in the local pack, which is the business listing that appears below paid ads and above regular search results. The local pack also features a convenient map that shows the location of your business.

To improve your local SEO results, claim and optimize your Google My Business page. Here are a few ways to do this:

• Include a business description that is keyword rich and 2 – 3 words long
• Add links to your website and social media presence.
• Make sure all your contact information is accurate.
• Upload high-quality photos of your business and work.

Spread the Word

To increase the reach of your marketing efforts, try encouraging clients to leave positive reviews on websites like Yelp and Google. Reading honest opinions from satisfied customers rather than carefully selected testimonials on your website can be a deciding factor for a potential customer who is on the fence.

Additionally, joining forces with someone who has a larger audience could be a good strategy. If there are bloggers in your area who specialize in home decor, interior design, or food, see if they would be interested in a partnership.

One possible arrangement is offering them a free consultation or a kitchen remodel at a reduced cost in exchange for them blogging about the experience. Now, in addition to good reviews on Google and Yelp, you have a positive review from someone who already has an audience that trusts them.

Bathroom Remodeling Marketing

Remodeling a bathroom might not seem as exciting as a kitchen or full house remodel, so it’s up to you to help your prospective clients see it differently. Although bathrooms are functional rooms, use marketing tactics to remind homeowners that it can become their personal spa.

Sell the Spa Experience

Showcase any luxurious products or details you offer. Perhaps you install rain showers, or maybe you provide heated flooring for a cozy tactile experience. Even if none of your services are clearly luxurious, find ways to describe basic products like wall materials or shower options as creating a calming, serene environment.

Your website is the perfect place to show your customers exactly how their bathroom can be transformed into their personal retreat. Provide an immersive experience through photography and videos so they can easily visualize it in their own home.

If you offer any unique features, a virtual showroom could be a good option so that you can show prospective customers exactly how they work. With a virtual showroom, customers can brainstorm ideas right in the comfort and safety of their own homes.

Showcase Your Skills

Although homeowners may get excited about a spa-like bathroom remodel, they also want to know that they’re paying for quality work and materials. Since bathroom remodels involve specialized skills like plumbing, it’s vital to show that you have the expertise they can trust.

Reinforce your reputation through reviews, word of mouth recommendations, and neighborhood sites like Listserv and Nextdoor. Providing high-quality, efficient service is the best way to ensure good reviews, but you could also try incentivizing the process by offering something like a coupon for future services.

You can also use your website to remind potential clients of your skills and qualifications. If you or any of your team members have certifications from nationally-recognized organizations, be sure to mention this in a prominent place.

In addition to including information about your team’s qualifications, add brief biographies and a history of your business to your website. Small details like these give a human touch to what can otherwise appear to be a purely functional service.

Provide Extra Value to Your Clients

Anyone who has a bathroom knows that small issues like leaks and clogs are going to happen eventually. Although some of these require the help of an expert, others make great do-it-yourself projects. Provide value to your current and future clients by introducing a how-to series on your website’s blog.

If you’re stumped for ideas, type in a question like “How to unclog a drain” on Google and check the “People Also Ask” and “Searches Related To” sections to get an idea of the questions people might ask. You can also convert your existing blog posts into infographics to help your more visually oriented customers!

By utilizing SEO best practices, you can ensure that your articles will rank highly on Google. That way, not only are you providing your audience with informative content, but it will also help drive traffic to your website.

Roofing Marketing

Roofing is a little less flashy than home remodeling, but people expect their roofs and roofing contractor to be reliable. When marketing your roofing business, emphasize that you deliver high-quality work that your clients can count on.

Show Your Worth

Customer’s expectations for excellent work standards are the reason focusing on reviews is one effective marketing tactic for roofing businesses. You want to prove the quality of your work, and what better way to accomplish that than by letting your impressed clients speak for themselves?

About 84% of consumers trust online reviews just as much as they would trust a personal recommendation. Rather than listening to the handpicked testimonials on a business’s website, buyers will go to the reviews on sites like Yelp for honest opinions. As positive reviews are basically free advertising, this phenomenon can work in favor of your business!

Another way to demonstrate your expertise is by sharing your knowledge through eBooks. Create books on topics like routine roof maintenance, selecting the right roofing material for your needs, and other relevant subjects, so you can answer your client’s questions before they even ask.

Think Local

Local SEO strategies are essential for roofing businesses since your client base is made up entirely of people who live in your geographic area. Showing up first in Google searches makes it easy for potential clients to find you when they need you.

In addition to optimizing your Google My Business page, use relevant keywords throughout your website like “roofers near me,” “best roofing services,” and the name of your location. Phrases like these will also help your site show up in searches performed by people in your area who are actively looking for services like yours.

Although most businesses now prefer to do the majority of their marketing online, a highly localized service like roofing can benefit from a few well-done print advertisements. You should have yard signs to market your business while working on clients’ homes and consider making pamphlets and flyers to share at home trade shows or to mail to potential clients.

Still Need Help?

If all this seems a bit overwhelming, we’re here to help. At IMPROMO, we specialize in helping remodeling businesses of all types expand and maximize the effectiveness of their online presence. When it comes to remodeler marketing, you won’t find insight like ours anywhere else. Get in touch with our team to get started.

Is your local company getting insufficient online leads? Improve the quantity and quality of your website’s traffic with an optimized marketing strategy from IMPROMO.

Get Your Website to the Right Audience

IMPROMO develops marketing strategies for remodeler companies that need to attract and engage potential customers. Our services guarantee a significant increase in quality leads,creating more revenue for your company.

We accomplish this by first optimizing your website for SEO. Doing so ensures your site pops up in search engines and your target audience can easily find you. The next step is finding the right blend of marketing tactics to heighten your site’s visibility and attraction.

We test the market and gather data to deliver a campaign that attracts high-quality leads at the lowest possible cost per acquisition. Also, the results from our services are long-term, ensuring you don’t run out of new customers.

LetUsTake Your Company to the Top

There are no guarantees a marketing tactic that works for one company will deliver the same results to another. That’s why we avoid a one-size-fits-all approach. Instead, we personalize our services to achieve each client’s goals by doing the following:

Discovery and Planning

Our first step in creating a digital marketing strategy is understanding who requested it. Our experts will research you and your target audience to develop a tactic that fits your goals. This research will also reveal what’s limiting your company’s success. We will use that information to create a digital marketing plan that leverages your strengths and opportunities.

Search Engine Optimization (SEO)

Digital marketing without search engine optimizing is usually a waste. We use SEO strategies that deliver powerful and lasting search engine ranking results. We also adhere to the latest SEO best practices to avoid having your site penalized.

Find Your Unique Selling Point (USP)

You are likely not the only remodeler doing business in your location. To differentiate you from your competitors, we will identify what makes your brand and services better. We will then use those unique selling points to show your target customers that you are the best choice for remodeling services.

Create and Promote Quality Content

Quality content is the secret ingredient for getting more visitors to your site and having those visitors share your page online. It’s also a useful tool for gaining return visitors.

By taking the time to understand your target audience, we can create blog posts and landing pages that grab their attention. We will also promote the content, a tested and proven tactic for boosting website traffic, as well as generating quality leads.

Conversion Optimization

We will tweak the look and performance of your website to convert more viewers into customers. That includes making your website more attractive, easier to navigate, and strategically placing call-to-actions.

Paid Search Marketing

When not properly done, Pay-Per-Click (PPC) ads on Google and Facebook yield small returns. To avoid such mistakes, we specialize in well-designed PPC ads that reach the right people and drive them to your site. Because we have optimized your website to convert visitors, expect large sales leads from your PPC traffic and an impressive return on investment.

Email Marketing

Efficient email marketing reminds potential customers to choose your services when they need a remodeler. We can handle all aspects of your email marketing, including building, testing, executing, and improving it. We will also provide you with frequent reports regarding the email campaign’s performance.

Social Media Marketing

Facebook has over two billion users, while Instagram has over a billion. These figures show that social media is one of the easiest ways to reach millions of potential customers. But social media marketing only works if you have the right message and deliver it at the right time to the right audience.

Our social media strategy involves identifying your potential customers, piquing their interest, and getting them to engage with your brand. When done right, the tactic will boost your brand’s visibility and generate a steady stream of leads on all major social media platforms.

Testing and Bi-Monthly Reporting

Our marketing strategy for remodeler sites includes continuous testing to identify the tactics that work and which need improvement. We will provide you with easy-to-understand reports that detail the campaign’s progress and consult with you before making improvements.

Let our expert online marketing strategists handle improving your remodeler website’s visibility and efficiency while you focus on satisfying your customers.

Choose Us for Remodeler Marketing Services that Yield Results

Our clients choose us because we have a proven track record of delivering:

Great Reviews

We have years of experience making various remodeler companies more successful. Proof of our quality is evident in our many stellar customer reviews.

Expert Support

As your online strategist, we won’t launch your marketing campaign and leave. Instead, we will handle the entire project from start to finish and provide you with regular updates regarding its performance. If you have questions or a request, you can reach us at your convenience to discuss them.

Impressive Return on Investment

You can spend less to expand your digital presence and generate more leads. We can help you focus your remodeler marketing efforts on strategies that work, which will save you money, time, and energy.

Utilizing Trends

The online world is continually changing. We stay on top of new trends to deliver remodeler marketing strategies that benefit your company in the here and now.

Tailored Services

We will customize your marketing campaign to showcase everything that makes your company the best choice for remodeler services. Personalizing your campaign also ensures that your digital outreach attracts potential customers, which will generate substantial leads.

Contact IMPROMO to Outsmart and Outperform the Competition

More remodeling customers are performing searches online to find remodelers who can execute their ideas. Each online search that doesn’t come to you is going to your competitors. Turn things around by contacting us for a marketing strategy that makes you the preferred choice for remodeling services on the internet. Call us today to schedule a consultation and discover how we will make your business a lasting success.

Shake the old ways off and grasp the new ones for your kitchen remodeling business.

You always have to keep an eye on the economic background for your kitchen remodeling business to respond accordingly. No business can be found struggling with no hardship in the sales and marketing areas. Even robust marketing efforts give a crack, so your business can lose the reward of the previous years. While you’re keeping your head above the water, consider the ways to implement new business practices to refresh.

1.  Throw Yourself Into the Business

Currently, the financial situation can be changed both for your clients and for your kitchen remodeling business, and clients have to postpone or even refuse to do the remodeling project. At times of crises, high-budget contracts are going down. And the only option is to follow small projects that customers can afford now. Long hours of your work, more contacts with your leads, more home visits, and even your holiday reduction are the typical examples for you trying to survive. Don’t neglect some too small remodeling projects that you would have never taken on at your best time, but bring them to the fore as well. All of these small works can be paid off soon, increasing your sales and saving your company.

2.  Get New Media Working For You

It is not a secret anymore that you try to evolve people’s interest in your kitchen remodeling projects. The Internet has all resources for that, and online marketing is one of the most powerful tools. The following things, such as your own website, social networking sites, electronic publishing, and distributing informational materials, help you succeed in your kitchen remodeling businesses. Young adult customers are more learned and sophisticated about using modern technologies compared to the previous generation. They are performing searches online to find remodelers who can implement their ideas. They do want to get maximum information when they surf the Internet for their kitchen remodeling project. Be there for them! Provide them with the content that deserves to be paid attention to and not just simple advertising. Remember that people are more likely to share it as well. Give them a chance to see what they need through new methods such as electronic materials and videos. Also, consider developing new features of your website. For instance, you can include a contact form submission that allows people to request a call from your company. The last data shows those night submissions were popular among people when they are at home relaxing after work.

3.  Boost Your Brand and Take Advantage From It

The kitchen remodeling business depends a lot on reputation. Remodelers put all their strengths into advancing their image, considering it sometimes a matter of life-and-death. Think about possible company events that are the best appeal in this case. For instance, you can use your milestone anniversaries and launch the same-name campaign. Prepare promotional materials where you can praise the company’s best qualities. It also a good chance for your logo to be redesigned if you feel that way to do it. Don’t forget about throwing the anniversary party that can draw a lot of people at a time. These kinds of events work to improve the image and make more people become familiar with your brand. Another brand-building thing to do is to place the yard sign with an appealing slogan on it. However, if you feel a need for a total re-branding of your kitchen remodeling business, there is no point in waiting for a special occasion. Anyway, you have a lot of jobs to do, and be ready to put your time and efforts to create a new logo design, signs, modernize the vehicles. And don’t forget to redesign the website and print materials as well.

4.  Networking Activities – Use It To the Full

Networking activities are considered to be a productive marketing strategy. Usually, companies stop practicing them when their business is well-developed. But now networking activities are coming back into practice again. Networking activities imply a certain type of activity, such as being a part of the business community and socializing. They are good ways to enhance your company’s visibility, find new customers, and increase sales. The business owners recommend even going further and attending the outside the industry networking events. Of course, the more events you do, the better. But be sure that you have effective time management for that. Engage with your branding to the full, and the community will know what kind of kitchen remodeling business you provide.

5.  Stick to the Most Inspiring Market Segment

Networking is one of the marketing strategies, and it takes months or even years if you want some dividends to be paid off. Try to concentrate on targeted strategies to get results faster with the most inspiring market segment. For instance, you can be focused on a particular type or age of houses for your kitchen remodeling projects. Let the company provide the marketing outreach thoroughly if you would like to deal with a specific range only. Anyway, mailings, advertising, and invitations to events are the main things for these purposes.

6.  Options for Clients

People are not willing to go beyond their estimated budget limits at the very beginning of your kitchen remodeling project. However, it is possible to change their opinions, and they are more likely to increase financing if you find the right way to them. It is essential to present multiple options with graphics. Visualization of what people want is a key part of the interactive process with a client. Give alternatives to people for them to decide what they do want and can afford. But show both low-price options and options with what can be added to enhance it. In most cases, clients are very excited and express an affirmative ‘yes’ to the latter option. This new approach is effective, and many remodeling companies armed with this method nowadays. Not so long time ago, customers were pleased with a single design fitting their budget. However, it was noticed that old ways don’t work well anymore.

Here ­are some of the best 15 ideas for kitchen remodeling business that deserve any business owner’s attention. Go through the offered items in the search for some useful tips to promote your business. You may find some tips that seem to be quite hard for your fulfillment, but they can someday bring enormous profit. These ideas below are efficient and practical, especially for lead generation and aggregation, to support your business at any time.

1.  Motivate The Customers

 Be sure that you support your clients; otherwise, you can lose them. Don’t neglect this simple truth, but work for building up your customer foundation. Appreciate your past clients and devote your time to them. The following tips might be helpful for this:

·      Special offers

The existing real customers give a feeling of confidence to remodeling business owners preventing them from going further in spending money on clients. But show your exclusive customer service to them, and put them as a top priority of your business, providing them with special offers sustaining their desire to keep working with you.

·         Email

Informative and appealing emails with newsletters and special offers help you to interact with your customers. This approach is cost-effective and gentle in reaching your clients and can build up a reputation for you.

·         Keep in touch

Be sure that you make time to contact your clients. The best-recommended outreach is once a week, whether it is an upcoming event or service you provide that client may learn more about or a referral program.

2.  Boost Targeting

 Studying the demographics is another tip to bear in mind. It has been evolved a lot when it began to consider behavioral analyses besides income, age, and sex.  Distinguish your target audience and do your homework to learn more about their interests and tastes and the popular online resources they visit. Make a new way to your ideal clients. To promote your special offers or bring more clients of a particular type, address Facebook and Google demographic data for assistance. Statistics show promising figures of the targeted promotion when the behavior-orientated approach is in use compared to conventional means. Think it over for your benefit.

3.  Have Google Prove Your Website

A kitchen remodeling business claims some SEO concerns for you to be solved. Your focus is to make your website pop up in search results. Try to expand your SEO results with Google as its search engine rankings are incredibly high. Your potential buyers will increase, and you’ll have more chances to transform them into your real ones. Increase the number of your Google placements like paid results, organic and local. Do your best with Google Adwords and Google My Business page, coupled with a decent website company, of course.

4.  Mail Directly

 Direct mail is still alive. It is the only means that can stir the emotions of your customers. Don’t expect too much from the direct mail messages, but it works for good anyway. Remember using the demographic base for your ZIP code mailings. Moreover, put some efforts into the design of direct mail content. Your clients will be more excited when they get anything interesting and beautiful while checking their physical mailbox, and it contributes to an emotional connection with them.

5.  Show Them You Are Busy

Always put a job sign while performing your project on the site. People neglect doing it sometimes, but this tiny detail may affect your business.  Make it a rule and naturally simple action to do, which is quite easy to follow, and people will leave the job sign behind for sure. 

6.  Rebrand

 Updating customers’ places and giving them a fresh look is an essential part of your business. And what about your business brand? Don’t look at this as total reconstruction of your business ground, but visible touches can add some novelty to your look. Consider your logo design update, new website look, modernize your trucks, and even business cards. All of these changes induce some talks about your business growth.

7.  Throw Seminars

 You certainly have a lot of information to share with your customers. Organize it into nicely knitted slides. It will be a handy tool for your presentation at the seminars within shows and training events. Workshops are an excellent way to reach some more clients.

8.  Touring

 It is fashionable to hold home tours and even remodeling tours in many companies. Think about a special program where your former customer could share their own experience of dealing with your company. Also, they could help you interact with tour-goers and convey the right message about your business and the company’s background.

9.  Join The Club

You do know some professional networking groups like Rotary, Chamber of Commerce, Lion’s Club. You can develop your business connections if you are a part of groups like that. This membership doesn’t mean that they promote your business, but it can be advantageous for you.

10. Embrace Strategy

 Use the potential of being associated with other partners like suppliers or home furnishing companies, for instance. You can run a seminar in their showroom, or invite a financial planner to cover the financial kitchen remodeling issues.

11. Issue Press Releases

 Be a source of content for local print media so they could share some meaningful facts about your enterprise, employees, or projects. Print media help to disseminate good news about your business. And you can publish these articles on social media and blogs as well.

12. Post Articles

 Write an article to present yourself as a professional in your field with plenty of knowledge and opportunities to be developed.  Thanks to a fascinating article, you can gain some popularity and reliability.

13. Make A Broadcast

Think about reaching your customers through radio shows and podcasts. Studio or remote broadcasting from a showroom can express your ideas on maintenance tips, products, and projects.

14. Be Inviting

 An open house event is another thing to show yourself and get people acquainted with your remodeling business. Of course, seminars and demonstrations are a must-have part of the program to ensure the leads generation.

 15.     Do Volunteering

Volunteering activity allows your company to engage with the community. You can both join some social events with all your employees and make your traditions. Anyway, it is a chance to show your company in a good light.

All your colleagues in the remodeling business start their conversations with us by asking the same question: How can I achieve more leads of better quality?

If you ever wondered about this question, you are on the right way, because we are here to provide you with s detailed answer to satisfy your curiosity. Remodeling works require ample resources and investment and, and it can be hard for a business owner in this sphere to obtain a continuous influx of new good leads. They are crucial for the development of your business as water is for a tree to keep growing and expanding, and sprout stable roots into the soil. Even a single lead can bring you several thousand dollars, so the importance of each of them is hard to underestimate.

As the answer to your inquiry, we provide you with simple-to-follow strategies described in full detail below.

The strategies have proven their reliability many a time. Some results of the business owners who followed our guidelines are fairly miraculous: one of our clients increased the number of leads on his website by 486%. The person is a kitchen designer. Another businessman, a custom home remodeler, reached the heights of 163% in lead increase back in 2019, the result which can be boasted in 2020. We highly suggest you reading this article to update your knowledge on the subject of advanced techniques that will bring you a lot of new leads and, thereby, more job requests for your company. Simple and clear as they are, the strategies will ensure the best result for your business by the end of the year!

Before diving into the finest details, let us consider three simple steps that one needs to follow to get more leads.

First off, get found easily, for this is an essential factor to consider. A business owner should take preliminary steps to meet a customer half-way and make him or her follow in the direction you choose for them. Pursuing the goal to simplify a client’s journey, make your website found as easily as possible. The achievement of this aim is as far from you as setting a  pay-for-click advertising campaign or using organic search.

Secondly, once you are easily discovered, make your potentials want to consider your services seriously by getting noticed. This step is included in a customer’s ‘consideration’ phase of the experience. Make sure to be as different from your rivals as possible, create your website that will stand out considerably and stick into the memory of your customers for good.  Conduct research on the subject of your potential’s preferences, find out the places they favor, links they click, profiles of the companies they check out, etc. Once you have seen it all, make sure your website looks like none of them. These measures will promote your customer’s interest and will enable you to make them your leads afterward.

The Journey Of A Modern Online Customer

As we mentioned before, on the way to acquire more leads in the remodeling business, one needs to press on being easily found and, then, noticed. These two are the maxims of a modern business owner who would like to develop and expand online.

There are companies that throw in all their capacity, focusing on the search engine rankings, entirely forgetting about modern web design and UX. For such, the second stage, namely, getting noticed, is unreachable.  There are also absolute opposites.  In both cases, the strategy seems to be limping on one leg and unable to withstand the modern era’s demands. To craft an ideal marketing path in 2020 successfully, one should cover both the issues.

Six Ultimate Ways To Acquire More Leads And Remodeling Job Offers

1. Your website must be SEO and UX-Optimized To Generate More Leads.

Search Engine Optimization is essential to establish perfect advertising.  Rank first among hundreds of thousands of search results with an appropriate SEO strategy.

In 2020, SEO means a lot more than just keywords, headers, and title tags. In truth, there are around 200 factors one should keep in mind. To simplify your search, we have listed out the essential, in our view, points you can focus on.

• Remember about security (HTTPS vs. HTTP)
• Make it mobile-friendly
• Enhance page speed
• Ensure schema markup
• Assess content quality
• Mind content length
• Use social and local targeting
• Increase backlinks quality
• Optimize images
• Mind the age of the domain
• Boost UX
• Motivate search intent

It is impossible to apply dirty-SEO strategies to manipulate search results, by overwhelming amounts of keywords, for example. This is a disadvantageous strategy.

• You should be a resource. Upload detailed descriptions of the services you provide or make a gallery of your previous jobs to be demonstrative and educative for the customers.
• Take care that the images used as your content are of the highest quality possible.  Almost nothing can compare with the effect of images in terms of a comprehensive demonstration of the actual results of your work.
• Do not skip important details. Mention unique, specific things the reader might find valuable, such as reviews of real customers, long-read stories about a successful job. Pay attention to your customer service.
• Conversions require optimizing. This may seem too simplistic a recommendation, and also an obvious one. Be sure a contact form is on your site.

Use SEO to the full extent to generate new leads.

• Start a PPC Campaign. Use Pro Assistance

Cooperate with those agencies that have PPC expertise.  Make sure that the ownership of the Google Ads account belongs to you. Embrace efficiency, diligence, and be careful with details.

• Leverage The Online Reviews

Reviews, as any word-of-mouth kind of promotion, is essential and highly-effective. Let your customers leave comments on your work to entice new leads.

• Embrace Stable Email Marketing

Email marketing stats are astounding; check them out to assure yourself of the importance of employing this technique.

• Smarten Your Blog

With search intent in mind, choose specific keywords and phrases, make them long and unique, and use them to increase leads, avoiding unwanted traffic for your site. Keep tabs on the stats and be flexible.

• Be Active On Pinterest, Instagram, and Houzz

Social media is the key to success in digital marketing. Do not miss out.

Avoid Dead Leads and do not buy them from fraudulent generating sites.

Use professionals to achieve your goals in leads generating. Contact our company to learn further how’s and why’s. Do not hesitate, and we will assist you in your quest after volumes of new leads. Call or drop us a line.

Today, the market in the kitchen remodeling business is oversaturated; there are many proposals, and it is easy to get lost in them. For small businesses or individual entrepreneurs, marketing such a business can be challenging. In addition to the fact that orders must be completed on time and meet all customer requirements, you also need to attract the attention of potential customers to your projects and search for kitchen remodeling leads. You must be visible and not get lost among other professionals. Make sure that customers come back to you again and again. It’s not always possible to combine active work on projects and active promotion of your business. This is why simple, affordable, and effective marketing strategies are important. Fortunately, with quality marketing back, you can ensure yourself a constant and stable stream of new orders and customers. There are four main effective marketing strategies for the successful development of a kitchen remodeling business, and we will tell all about them.

1. Focus on Important Points

Focus on IMPROMO for better results and not to dissipate your efforts. It will also allow you to track your progress. Pay attention to local advertisements. In addition to word of mouth, try to hang out advertisements around the city. Explore the city to see where your ad will get the most attention. This will give you more kitchen remodeling leads, and more customers. Potential customers need to know that the master is nearby and knows their area. This gives a guarantee of quick and well-coordinated work. Therefore, it is advisable to approach the selection of the place for your advertising responsibly. Try to use the services of online marketing agencies, but be careful when choosing an agency. Please contact only trusted companies. For marketing in services such as kitchen remodeling, it’s important to identify your strengths. Make it clear to your customers that you are the best of the best in the kitchen remodeling industry.

2.  Have Multiple Marketing Channels

Your marketing should be varied, even though you are focused on one task. The more chances potential customers have to spot you, and the more kitchen remodeling leads you have. Moreover, it gives you an edge over other professionals in the field. Statistically, half of the craftsmen in the field of kitchen remodeling use several platforms at once to promote their services and showcase ready-made projects. For marketing, you can use your website or popular platforms like Pinterest, Facebook, and Instagram. Pinterest, for example, is one of the most popular marketing platforms for the kitchen remodeling business. Here you can show examples of your existing work, create mood boards, look for references and inspiration for upcoming projects. You can keep your photoblog, publish photos of completed work, and projects of upcoming orders on Instagram. It is convenient to keep in touch with customers on this platform. You can answer their questions in the comments or direct messages. Even on Instagram, you can create a hashtag by which it will be easy to find you.

3. Remember The Importance of Visual Content

When it comes to kitchen remodeling, customers tend to pay a lot of attention to visual content. It is important for people that the result looks exactly as they planned. There are even several TV networks that specialize exclusively in kitchen remodeling content. You can blog about your business photo or video. If you are concentrating on a photoblog, do not forget about interesting and informative descriptions under the photo. Reading an interesting text about any of your projects, a potential customer will learn about your professionalism. Better, of course, to supplement your blog with short videos or keep a video blog. Show the process of kitchen remodeling, from the planning and renovation phase to the final result. Customers want to see how responsibly you approach the project. It is better to make videos no longer than 2-3 minutes. They should be moderately funny, but at the same time, well done. Image quality is also very important. No one will be interested or pleased to look at a blurry image of poor quality or shaky video. A blog with high-quality visual content will help you get more kitchen remodeling leads, build a customer base, and draw attention to your work.

4. Create Long-term Customer Relationships

You are missing out on a lot if you don’t keep in touch with your existing customer base. Sure, your former clients are not always ready for new orders. But they know those who would like to contact you for kitchen remodeling. You can send them a postcard by mail or email. A good strategy is to send them new great deals and talk about your new projects. Also, you can send them tutorials and videos with interesting options for kitchen remodeling. Try not to overload people with spam. Of course, you need to strive to ensure that they do not forget about you and turn to you again and again, and also advise your friends. But being too annoying is also not entirely correct. Send your former clients really useful and interesting information.

Conclusion

To be noticed by as many potential customers as possible, combine all four IMPROMO types.

Don’t waste time and money on useless ads from unverified ad agencies. Find your target audience and find out what kind of advertising you can attract them with. Focus on your strengths to not only create an impression of professionalism but also correspond with that status.

Have multiple marketing strategies, so you don’t miss out on the opportunity to attract more customers and customers. Remember to draw as much attention to yourself as possible. It is important to attract the attention of potential customers.

Don’t forget about visual content. Make it high quality and interesting. Keep a photo or video blog, write texts, and shoot tutorials.

Last but not least, don’t forget that you already have a database of past customers ready. Keep in touch with them, remind them of yourself, and offer them new interesting projects.

Getting a lot of leads is the key to success in the kitchen remodeling business.

Before diving into six ways to generate leads, it’s suggested to consider a basic three-step customer acquisition strategy.

The first step is to be found easily. You should be visible in the search engine results. To do this, if necessary, you can use the services of paid advertising. At this stage, you inform the potential customer about your existence, but this does not guarantee they will make a purchase.

The next step is to get noticed. To get noticed, you need to somehow stand out from other search engine results. The customer should be interested enough in your proposal to look closely at you.

The last step is to take up the job. The previous two options will keep the customer interested in your proposal, which will help you get the job.

The First Way: Optimize Your Website For SEO and User Experience

Your site should be easy to find, for that you need to set up your SEO. This can be done using search ranking signals,  such as secured sites (HTTPS vs. HTTP), mobile-friendliness, page speed, scheme markup, webpage content quality, webpage content length, and much more.

At the same time, you need to have ample resources, have a collection of quality photographs and references, notice important details, and optimize feedback.

But that is not all. The user should be intuitive about the functionality of the site. This is very important in order not to lose potential customers.

The Second Way: Start a PPC Campaign With a Professional

To achieve great results from a PPC campaign, you need to contact an agency that specializes in this type of promotion. Approach the choice of an agency responsibly and attentively to get as many potential customers as possible and not waste your money.

The Third Way: Increase Leads By Your Online Reviews

The majority of customers pay huge attention to what people say about the company, as well as what the company says about itself. This is why a large number of positive reviews about your work will increase your chances of getting more leads.

The Fourth Way: Be Strategic With Email Marketing

Properly functioning email marketing is the key to a successful business. Statistics show that of all marketing messages, the largest response is shown in emails. Their use works even better than social media marketing.

It is important to do this responsibly: make your emails clear and accessible, it is also important that the site is mobile-friendly, touches on important topics, and do not forget to get a list of email addresses of your leads-to-be.

A large number of customers with whom you keep in touch by email gives you more positive reviews.

The Fifth Way: Make Your Blog Work For You

Blogging is one of the most popular digital marketing methods.  However, blogging can often be misused.

To successfully attract customers, your blog should be composed of qualified traffic and leads.  Sometimes entrepreneurs focus on one thing while forgetting about another.

We advise you to use keywords in your blog that will give you more leads.  But choose your keywords responsibly.  Do not use overly popular options to avoid getting lost in a large number of search engine results.  It is important not to make keywords too unique; they should have a search volume. Try something like “kitchen remodeling on a budget” or “kitchen remodeling ideas in a small apartment”.

Track your internet marketing results.  This is a stage that many people miss, but it is the key to successful internet marketing. You need to understand what is giving you more leads to use these strategies again.

The Sixth Way: Be Active On Houzz, Pinterest, and Instagram

One of the best strategies for getting more kitchen remodeling leads is to have an active account on one of these platforms.  Create mood boards, collections, and share images and videos your best works and satisfied clients to attract the attention and interest of potential customers.

Houzz

Houzz is one of the most popular platforms for displaying photographs of your work.  That is why it is a good way to be visible and attract attention.  Also, Houzz’s functionality allows you to be in touch with customers during the conclusion of the transaction and order.  On Houzz, you can post high-res photos of your best work, follow other professionals, and create idea books.

Pinterest

Pinterest is one of the most famous, popular, and used visual platforms.  It is the perfect social network to create collections of your work and references for upcoming orders.

Pinterest is popular in the kitchen remodeling business because, in addition to the already listed functionality, it is a convenient platform for finding inspiration and new ideas.  Create your selections to visualize your ideas.

Instagram

Like Pinterest, Instagram is a photo and video-driven social network.  Here you can use your hashtags to make your work easy to find.  And also follow the hashtags of other professionals to get acquainted with their work.  Instagram users often recommend interesting accounts to each other.  Here you can also blog and chat with potential customers. A convenient platform for the kitchen remodeling business, which has gathered all the necessary functionality, room for creativity, and development.

Avoid Lead Generation Companies

An important rule for those who do not want to waste their time and money is to avoid lead generation companies.  Your cooperation with such companies will result in unreasonable investment and insufficient generation of leads. In such companies, you cannot track the quality and quantity of your leads.  As one more disadvantage of turning to such services, you will not be able to establish long-term and reliable relationships with customers.

Summing up, we can say that for you to have a lot of leads on your website, you need to do the following: attract attention, always be in sight, use proven platforms, do not trust incompetent companies, stay alert, keep in touch with customers, and try to engage in a long-term relationship with them.

Surprising as it may seem, in the present-day digital era, when almost everything is being done on the internet, not all of the people who run a business have a website page. Another surprising thing is that many of those who do deliver their website maintenance into the charge of people who can hardly be regarded as qualified professionals being conscious of the real importance of a properly designed website page in terms of the response it could and must get from the potential clients.

The Most Common Reasons Why Business Owners Do Not Have a Great Website

Ignorance of How to Set up a Website

To tell the truth, it is but natural that ordinary people are not aware of how to build a website page. It is the same as with any other business: for instance, the people who want to remodel their kitchen are hardly able to do it themselves, for it is a rather complicated process ranging from a kitchen design project to the final installation. So, most of them prefer to hire specialists instead of trying to fulfill everything on their own.

Similarly, suppose you need to build a website. Why trying hard to do what you can not make head or tail of, while it is by far more sensible to call specially trained, experienced people who first of all know how to make a website page, and after all realize what features organized in what way it should contain to make it work for you.

Besides, if you hire a team of professional website designers, you will not have to spend your time and efforts on the things that you have little idea of, but you could rather concentrate on the things you are professional in, like creating a great kitchen remodeling design project and making it come into being for the people who would appreciate your professional skills and put them to good use.

A Really Good Website Can Be Too Expensive

Well, this argument sounds rather reasonable. It is a commonly known fact that most good things in life are not cheap. But on the other hand, just imagine how many opportunities you deprive yourself of by having a poorly operating website for your business or not having one at all.

Today most people search for any kind of information on the internet. Suppose they look for a kitchen remodeling agency on their browser and do not find you there. What will they do? They will pick up another kitchen remodeling company, the one that has a well-working website, though they could have chosen you. The result will be that you lose a potential client, therefore potential income.

A decent website attracts two to five times more clients, than a poorly made one, or no website at all. This happens due to a number of niceties known to a professional website designer. First of all, we know how to make it easier for potential clients to find you on the internet no matter what search engines they use, so all that you will have to do is grab them. Secondly, the information on your website should be perfectly displayed on a computer desktop and a mobile phone, for today’s speed makes more people use their cell phones to search for information. Thirdly, kitchen remodeling business supposes vast picture galleries where the new clients can see the examples of your previous work results and choose the designs they would like to order from you any day of the week. Moreover, these galleries are to be easily renewable to include the new samples of your work. Fourthly, people tend to choose one company or another judging on the previous clients’ reviews, so a good website needs a review builder, which makes it simple for the visitors of the site to come across the best ratings and reviews.

And there are many more things to make a website efficient for your purposes, known to a professional website design company. So do not you think that it is all worth the cost it is charged by the specialists?

We Already Have a Facebook Page, So Why Have a Website on Top of It

A Facebook page is a good thing to have; it really is a powerful marketing instrument. People can find your business on Facebook, follow you there, learn the news of the company, and be aware of special offers or new kitchen design options that you can offer. But these will mostly be your former clients or people who were advised to use your services. The thing is that the potential new clients who do not know that you exist will more likely use one of the search engines to find the information they want, for there they can put their request in almost any words and they are likely to get the relevant information, they can ask for a kitchen remodeling company in a particular geographical area, and they are still more likely to get the information they need on the search engines than on Facebook. Another thing is that actually, there still exist people who are not on Facebook or another social media platform. So, finding your company on the internet would be quite a problem for them, if not impossible. This means they will not know about your company, will not call you, and will not order their kitchen remodeling at your firm.

Moreover, present-day technologies tie modern websites with various social media platforms, translating your clients from your site to social media.

Suppose you combine all these features of the internet marketing techniques. In that case, you may feel perfectly certain that you have done your best to make your business progress, the number of clients enhanced, and the percentage of the kitchen remodeling orders increased. And our team of professional website designers is the people who will take care of everything and make your website work for you.

Today, in the modern mobile-driven reality, the Internet has largely been adjusted to meet the needs of mobile gadget users. Statistics demonstrate that roughly 80% out of all Internet use online predominantly comes from mobile device users, mostly smartphones and tablets. The times have changed, and greatly. And the days when all the use of web came from desktops or laptops are long gone by. The figure looks quite ample already, but it grows with increasing pace as smartphones are becoming more and more popular continuously. Life on the go dictates its new requirements. The demanded Internet speed rises, and the accessibility of websites needs to be reconsidered by their owners to satisfy the public and increase the business’s efficiency. In other words, it is high time now every website owner took decisive steps in the direction of optimized mobility for their web pages unless they want to lag behind or drop out of the competition. It can be complicated a task for many; however, there exists a wide variety of companies whose aim is to unburden you from sophisticated calculations and expensive failures on the way to make your website suitable for search engines and pleasant and convenient for the visitors to browse. In other words, user-friendliness is a crucial factor that must not be underestimated or overlooked today.

These are just a few of the many reasons you should take into consideration while setting your goals for the future development of your website. ‘Go mobile!’ is a motto you definitely need to take to reach success in your remodeling business.

If you have not heard yet, the Google company, a giant of Internet solutions and a dominator in the area of research engines, controls nearly 68% of the entirety of search engine traffic and roughly beyond 80% of the search done with the use of mobile appliances. Other world’s renowned companies in the field, such as Bing, demonstrate a highly similar tendency. The figures provide strong evidence that users of mobile devices are the major audience for targeting,  and the difference between them and desktop users should be taken into account and used as a basis for your web designers and marketing teams.

In a nutshell, the better your website can be browsed on a mobile device, the higher the chances are that Google search engines will rank you in the top lines of search results. And, vice versa, if your website is not mobile search ready, a dramatic loss in traffic amounts is to be expected, and soon enough. So we recommend you to take measures instantly.

Make Your Website Compatible With Google’s Free Tool, Google Webmasters

Your site’s ability to be mobile friendly and, at the same time, be capable of using Google Webmasters to test your website’s speed and responsiveness rates is vital for your business. Check all the pages of your website of the subject of their accordance with these requirements and make it entirely mobile-friendly to avoid missing out on an ample lump of the audience using smartphones and other mobile gadgets. 

Below, we provide you with four major traits that Google considers crucial in making reviews and ranking of pages and websites, each of these two separately:

1. The text on your pages must be readable. Make sure that the letters of your text are large enough for a mobile user to see. Google checks your text on the subject and also examines the clearness of the text. The small screen of smartphones encompasses far less than those of computers, so this fat should be closely considered. Thus,  you will ensure that the textual content on your website is readable, and the reading process is convenient and pleasant for everyone. While some users have to zoom to see what is written, it might be a repulsive factor contributing to the loss of potential clients.
2. Make The Design Responsive.  Your website will surely undergo testing on the part of Google, who wants to make sure that your site can automatically adjust to the certain device the visitor is using on the basis of detection the very type of the gadget.  The overall view, as well as the shape and size of tables and columns, and other elements that your website comprises, should be immediately adjusted to fit the screen of a mobile device. No matter how and where a potential buyer wants to access your web page, no matter the size and capacity of the device they will apply for the purpose, your website must look flawless to create a positive impression in the user’s eyes comfortable to browse. 
3. Links Should Be Tap-able. The faulty and inconceivable grouping of links or their small size, which makes the link less likely to be tapped, is a problem of outdated websites that have not yet admitted the need to go mobile. The easier a link can be tapped, the more likely a user will do that. Make sure that you use enough space between the links to make browsing your website more intuitive for any user. Google will check this, too. Remember that most smart devices do not use Flash and other desktop-friendly software to avoid being rated by Google as mobile-unfriendly.
4. Odd Software. Outdated software on your website is a direct way to get a penalty from Google. Make your site rank higher by avoiding such unpopular software as Flash. This rule will help you get more points on the way to the top rankings. Use only modern technologies to remain competitive and visible.

So what is important for your remodeling website rating?

Now, since you familiarised yourself with the key factors of website ranking, do your best to make it user-friendly, apply responsiveness and readability, take care of links, and have professionals to cover it all for you.

Our team of highly experienced web designers is there for you to make your site perfect for Google’s rankings. Should you wish to keep up with the competition and win, contact us, and we will meet all your project’s requirements! Call today!

Nowadays, to achieve high results and reach success is any business, one should implement highly-efficient Internet marketing strategies and effective SEO techniques. This is of utmost importance for businesses that can get ample revenue by careful and precise demographic targeting. Modern buyers prefer to look for goods and services online and make a purchase by a single click. The Internet provides them with all the necessary tools, and websites should look up-to-date, have convenient functionality, and be properly marketed and advertised to attract potential clients and become loyal customers.   Naturally, people tend to achieve the results of their activities as quickly as possible. This is also the case with SEO marketing efforts when business owners seek to get the best possible results in no time. However, as in any serious activity, correct and effective planning and outlining the directions of future marketing strategies are key factors ensuring the success of the entire operation. To step onto the way of successful marketing for your website, allocate some time to carefully revise your future actions step-be-step and avoid unexpected investment, time-consuming corrections, and major issues with your website. Make sure that ‘on-page’ and ‘off-page’ ranking factors are properly adjusted, key-words are considered and applied, and you will raise your chances to hit the tops of search engines!  

Be Patient

Having dealt with the optimization of your website to meet the search engines’ demands, you multiply your chances to reach top rankings at Google, Yahoo, and Bing. Today the variety of SEO companies advertising their exceptional approaches and boasting their spotless reputation with prolific portfolios and reviews of satisfied clients. SEO specialists promise you extraordinary results and make your site sky-rocket to the tops. They are armed by smart, innovative techniques you may be unaware of, and in the course of seemingly simple manipulations, they can fulfill their promises. And there is nothing so out-of-the-way about it; however, there can be the presence of a disguised third-party who may be pursuing their own goals, at times, contrary to yours. Be watchful to avoid building up negative attitudes and inefficient tendencies while dealing with such companies. At the very beginning of the rise of search engines onto the Internet stage, the requirements they had were easy to meet and get into the top rankings of search results. With a couple of simple moves, the prime places were obtained, and the sales went up considerably. The times have changed dramatically, and now you need to put in more effort and commitment, apply sophisticated web design, SEO, and marketing techniques to win and, afterward, maintain your profitable position among the leaders of search results.

Technological Improvements Complicate Your Way To The Tops

Technology lying in the base of search engines has undergone a long way of improvement so far, and there seems to be a lot of room left. Modern optimizers and companies providing SEO services have to take immediate measures any time the requirements of search engines tighten. As a counteraction, the engines look to complicate the pursuit of tech-savvy specialists and pose threats to ruin their spotless strategies before the loopholes and bugs in the algorithms applied are found and eliminated.

Some dishonest practices and approaches in the employ of certain SEO companies have met a tough and resilient opposition coming from search engines eager to protect themselves from the clever and ruthless tactics, such as ‘black hat’ or ‘grey hat’ marketing strategies. They fight back by penalties like making the site step down considerably or jolting it out of the competition for a long time. These drops of websites can hit a heavy blow on a budget of business owners and cross out all the effort put in.

The worst scenario that may occur is when a website gets entirely removed from the search index. This entails negative outcomes for the business owners and for the marketing specialists who strived to get the website to the top rankings at all costs. The moral takeaway from such stories is that business owners should keep a keen eye on the strategies and plans the marketing team is going to use to prevent considerable extra investments of money, powers, and motivation of the employee and the employed. Like in a renown myth of Icarus, one should not fly up too close to the Sun, unless one wants to have their wings irrevocably burned.

Employ The Reliable SEO Strategy That Works Perfectly

As is the case with any other industry, using the robust, approved long-term methods and strategies is the key factor of a successful business. SEO is no exception. You should turn to the services of a reliable company who never make exorbitant promises that they are not ready to keep. Our company guarantees that you will achieve the desired result. We leave behind empty words and proceed to take action professionally and efficiently. Our company’s highly trained and experienced specialists are armed with a deep understanding of the finest detail and feature laying the foundation of search engines. We know the safe ways to the optimization of your website to make it hit the top rankings, using approved and secure strategies. You will be confident in both the procedures we conduct and the results they will achieve for your website. Our approach is clean and suits the latest requirements of search engines as we try our best to stay tuned and follow the current developments in the field.

Contact us should you want to engage in a meaningful and beneficial conversation with an advanced search engine specialist, discuss the guaranteed ways to increase the leads on your website, start getting more traffic, and enhance your page’s visibility on the Internet. We provide our consultation obligation-free with no charges demanded.

Contact us today to know more, discuss your future strategy, learn new ways of a website upgrade,  and hire professionals to get your page to the top in search results!