SERM

Own what people find when they search your name.

Online reputation management for Google and AI answers: the reviews, profiles and coverage that shape both.

Let's talk

Google and AI answers

Branded search

Review strategy

Crisis protocol

Monthly monitoring

WHAT YOU GET

What the work delivers

A branded search audit

Everything that appears for your company name today, on Google and in AI answers, sorted by who controls it.

A plan for page one

Target results chosen for each position, with the assets and content to hold them.

Owned assets that rank

Profiles, pages and properties built to occupy the positions you should hold.

A review strategy

A steady routine for requesting, monitoring and answering reviews across the platforms that matter.

A crisis protocol

Who responds, where and how fast, agreed before it is ever needed.

Monthly monitoring

Branded results and AI answers checked against the baseline, with mentions tracked across the web.

TWO SURFACES

Two places shape your reputation

Google

The branded results page: your site, profiles, reviews, news and anything else holding a position.

AI answers

What ChatGPT, Gemini, Perplexity and AI Overviews say when someone asks about your company.

Both draw on the same sources, so work on one strengthens the other.

Five areas of reputation work

Branded SERP audit

Page one for your name: who ranks, with what type of result, and how strong each one is.

Owned assets

Your site, social profiles, directory listings and press pages, strengthened to hold page one.

Reviews

Ratings and review flow on Google and the industry platforms your buyers read.

Mentions and monitoring

Alerts across search, news, forums and review sites, with a response protocol behind them.

AI brand representation

What AI systems say about your company, and the sources behind those answers.

OUR METHOD

Ethical reputation management

Accurate information stays. The work gives the full record its proper weight: the projects, the reviews, the coverage and the profiles that represent your company honestly.

Where something is wrong or outdated, it is corrected at the source. That approach holds up with search engines, with AI systems and with the people who check you before a deal.

Ilya Moskovoy
Founder & CEO, impromo

Let's talk

WHY IMPROMO

Why companies trust impromo with their reputation

01

Search and AI together

Branded results and AI answers are managed as one piece of work, from the same sources.

02

Built on SEO expertise

17 years in search means owned assets are built to rank and to hold their positions.

03

Methods that last

Every tactic is one that search engines and platforms accept, so results stay in place.

SERM pays off when:

Your company name is searched before a deal closes

Partners and clients check you online first

Reviews carry weight in your category

Old or inaccurate results still rank for your name

AI systems describe your brand from sources you have never seen

You operate across several markets and languages

INSIDE THE PROCESS

How the work runs

Branded search audit

1 week

Page one for your name is mapped result by result.
AI answers about your company are recorded alongside it.
You see which results you control and which sit elsewhere.

Strategy and protocol

1 to 2 weeks

Target results are chosen for each position on page one. / A review routine and a response protocol are agreed. / Escalation steps cover the situations that need speed.

Build and respond

ongoing, month by month

Owned assets go live and gain strength.
Reviews come in on a steady schedule.
Mentions are answered through the agreed protocol.

Monitor and report

monthly

Branded results are checked again against the baseline.
AI answers are sampled on the same schedule.
Reports show the movement and what caused it.

See what your name returns

Share your company name and your main markets. We'll show you what search and AI say about you today.

FAQ

Questions, answered

What is SERM?

Search engine reputation management, also known as online reputation management: shaping what appears when someone searches your company name, in search results and in AI answers.

How long does it take to clean up page one?

Owned assets usually start holding positions within the first months. A full page one takes longer and depends on what currently ranks and how strong it is.

Can you remove negative reviews?

Reviews that break a platform's rules can be reported and taken down by that platform. Genuine reviews stay. The right answer there is a thoughtful response and a steady flow of honest new reviews.

Can you guarantee results?

We commit to the work, the method and the reporting. Search results and AI answers are controlled by third parties, so progress is measured against a clear baseline every month.

How do you handle a reputation crisis?

Through a protocol agreed in advance: who is notified, who responds, on which platforms and how fast. Having it ready before it is needed is most of its value.

Why does AI reputation matter now?

People now ask AI systems about companies directly. Those answers are built from the same reviews, profiles and coverage that shape your search results, so both surfaces move together.

Do you manage personal (executive) reputation too?

Yes. Personal names follow the same logic: an audit of what ranks, owned profiles that represent the person accurately, and ongoing monitoring.

Do you work across multiple markets?

Yes. Each market has its own search results and review platforms, and the team works in 15+ languages.

Still have questions?

Share your website and a few details. We'll take a look and get back to you with a clear idea of where we can help.

Home > Serm