Online reputation management is a large part of what we do here at IMPromo. If some of the highest search results feature materials from external sources, they could portray your brand in a negative light.
With potentially hundreds or thousands of people searching for your company or brand every week, it’s important to think about what appears in these search results – and how it might affect your company’s reputation.
There are numerous ways to combat these negative search results. Perhaps the most obvious is to ensure that your own website publishes search optimised content on a regular basis, in order to force negative content further down the ranks. Companies can also submit press releases to reputable websites to increase their positive presence online and further suppress negative search results.
On the other hand, there are also some measures that can be taken to remove certain negative content from the web. If negative content is potentially libellous, legal take-down requests can be submitted which will require the publishers to remove the content from their websites. All this can be dealt with through our online reputation management services.